INVERSE CULTURE
FLIP YOUR PERSPECTIVE
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ROC-A-FELLA RECORDS C/O NUMB® — collection

In 2018 we partnered with Roc-A-Fella Records co-founder, Kareem 'Biggs' Burke, who along with Jay-Z created one of the most influential record labels ever - spawning Kanye West, Dipset and countless other rap luminaries.

We connected with Biggs to source and produce a clothing collection celebrating Jay-Z's debut album 'Reasonable Doubt' which resulted in 3 pop-up shops across Australia and recruiting fashion label NUMB® to build an unforgettable collector's item for any hardcore hip-hop fan.

Head over to NUMB® to view the full drop.

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