INVERSE CULTURE
a hip-hop and streetwear agency
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WU-TANG CLAN

When the legendary hip-hop group Wu-Tang Clan wanted a promotional video for their global exhibition titled ‘Wu-Lab’ we knew it was time for us to bring da ruckus. With Wu's mystical branding, it was a sure-fire hit to create a Marvel-inspired clip for this event, as through data insights we learnt there was a high correlation between Wu-Tang and comic book fans.

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PROMOTIONAL VIDEO // WU-TANG CLAN EXHIBITION 'WU-LAB'